e-commerce website re-design for Ceci New York, including developing content and assets for a corresponding blog, Ceci Style, product design collections, and supporting social media assets.
In this project, we set the challenging goal to completely personalize a printed invitation design experience online. The project was nine years in development, and when I was brought on board to manage our internal team and external web agency, we were able to launch the following year, in 2020. This proved to be not a moment too soon, as the new e-commerce site was a lifeline to the business during the Pandemic. Art direction by Ceci New York.
